Sens.ai
OVERVIEW
Professional tennis players have ambitions beyond just winning titles, but with the pressures of social media, mental health challenges become harder to ignore. Recent voices like Naomi Osaka and Serena Williams highlighted how stress and anxiety can affect performance and even shorten careers. We asked ourselves “how might we help tennis players build longer, healthier careers?”
TEAM
Two product designers
STATUS
Conceptual project
Sensai changes the world of tennis. A reminder that our sporting heroes are just as human as you and I.
Conversations with Sensai reflect human relationships
Human first
Both these forces intersect, and form one powerful being
Player + Coach
And make progress with real-time feedback
Find an activity
Sensai encourages players to visualize their journey through simplified data, behavioral analytics, and performance trends over time.
Tennis is all about quick reflexes, agility, and endurance, but there’s more to a player than what happens on the court. In our research, we asked tennis players tell us more about their lives beyond the game.
A player’s mindset
“When I download the app, I want the app to understand my painpoints, so that it can personalise my experience”
We crafted scenarios and job stories to map out our app’s flow, digging into the “why” behind each action. Each story started with a simple formula: When ___ happens, I want to ___, so I can ___. These stories helped design an experience that fits right into a player’s journey, capturing their motivations and goals every step of the way.
Story-Driven Journey
Our brand unites two forces: the player and the coach. When they come together, they form a powerful, unified identity. Bold headline type, inspired by tennis scripts, captures attention, while the fusion of colors, imagery, and neumorphic elements makes the brand instantly recognizable and adaptable. It’s a dynamic, and endlessly flexible.
